![]() ![]() Comparison: “ What is the difference between and ?”.Sequence: “ Walk me through the steps, how do you ?”.“ What are all the things you need to do and know in order to ?”.“ Describe how you would ?” (indirect).Most of the time I work on digital product, but those can apply to any type of task or activity. Here are a few starter questions that help me understand how people perform tasks and activities. “ How much/many…” (can also be used to probe level of knowledge like “how much do you know about this topic?”).“ How often do you…?” (to ask about frequency and quantity).“ Describe to me how you… / your experience with…?”.Avoid starting questions by “did you” / “have you” / “were you” and replace them by “why”, “how”, etc. Those questions are questions that require more than a single word answer (like yes/no). To keep the conversation going I want to ask open questions. Those questions are for the core of the interview outside of your screener, demographic questions. I also usually ask a few questions during usability tests, so here again, those questions are handy. This let’s me ask follow up questions on what the user said later. Even if I record/have a note taker, I like to take my own notes during the interview. This makes it feel more like a conversation than guided interviews do. But I might not totally follow this guide and dig into topics that users will bring up while talking to them. It means that I write a guide with the main questions and topics I want to ask about. ![]() I usually prefer to conduct semi structured interviews. Here is a list of helpers I use when I build my user interview questions.
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